Privacy and consent notice
What’s it about?
Citizens of the European Union (EU) have specific data protection rights. Service providers operating in the EU have specific rules and obligations.
Personalized advertising
Personalized advertising (formerly known as interest-based advertising) is a powerful tool that improves advertising relevance for users and increases ROI for advertisers. In all our publisher products, we make inferences about a user’s interests based on the sites they visit or the apps they use allowing advertisers to target their campaigns according to these interests, providing an improved experience for users and advertisers alike. You can see our advertiser policies for personalized ads to learn more.
Google considers ads to be personalized when they are based on previously collected or historical data to determine or influence ad selection, including a user's previous search queries, activity, visits to sites or apps, demographic information, or location. Specifically, this would include, for example: demographic targeting, interest category targeting, remarketing, targeting Customer Match lists, targeting audience lists uploaded in DoubleClick Bid Manager or Campaign Manager.
~ Google. Help with the EU user consent policy.
More about web browsers
Web browsers might include a setting to temporarily or permanently disable tracking.
Mobile settings
Your mobile device might use a platform specific tracking number to serve personalized advertising. You can reset the number.
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